GoodTrueBeautiful, Inc.

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“WONDERFUL fragrance. I can't tell you the number of people who ask me "what is your fabulous fragrance?"”

— Susan Palmer

“Tried a Forever Lily tester while visiting China in the World Showcase at EPCOT. Tucked it into my purse and each time I opened it this wonderful fragrace came out. I could not wait to order some when I returned home and now I can't wait to receive it!! What a delightful fragrance it is!”

— Barbara Kalix

Celeb Rave!

“We see a lot of beauty products, so it takes something really special to make us sit up and take note. Last week, we were introduced to Forever Lily perfume...and we fell in love... We're obsessed. We can't get enough of it.... And seriously-how awesome is that packaging? Yep. We're in love.

— Nadine Jolie, The Fairest.com contributor

Celeb Rave!

“... truly a beautiful fragrance. The packaging... is indeed very special...but the star is the scent! I come across a lot of different fragrances, and actually do not wear perfume often...but your Foreverlily is a keeper.”

— Rose Buckley, Cottage Boutique

“...I received my collectors edition bottle of Forever Lily perfume that I won in the first Grateful Giveaway! It smells divine! I've had SO many people compliment me since I started wearing it last Thursday! Thank you so much. **For those of you who aren't sure about it....trust me, you want some.”

— Brandina Vines

“I MUST HAVE IT !! I recived a sample and I cannot stop thinking of this ! I need to have it ASAP. I thirst for this juice.It has consumed my senses. I'm obsessed and have deep desire to wear and wear and wear this delicious potion!! This is absolutely the most stunning fragrance.Just perfection!! All that I want ,is here. The Sweetness,The Spice, The Flowers!! It's All here and beautifully blended.I simply cannot get enough!!”

— naleiarenee, from Fragrantica.com reviews

Photo of Beth Nonte Russell and Jessica Alba image of foreverlily

Founded by author Beth Nonte Russell, Good True Beautiful, Inc. (My GTB life) is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.