Founded by author Beth Nonte Russell, Good True Beautiful, Inc. is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.