GoodTrueBeautiful, Inc.

Golden Phoenix Foundation

Motivated by the plight of orphaned children in China and elsewhere, Beth and Randy Russell founded the Golden Phoenix Foundation in 2006.

The mission of the Golden Phoenix Foundation is to end child abandonment worldwide. The Foundation supports existing initiatives, helps develop research projects and plans for future direct initiatives to help better the quality of life of children without families throughout the world.

10% of the proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.

Founded by author Beth Nonte Russell, Good True Beautiful, Inc. is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.