GoodTrueBeautiful, Inc.

Fragrance & Fundraising Event

August 8, 2009 | Los Angeles, CA

Sarah Horowitz helps Golden Phoenix Foundation with Event
Photo: foreverlily fragrance

Sarah Horowitz, famed perfumer whose creations are worn by the likes of Jennifer Garner and Jessica Biel, opened her new artisan perfume blending bar in Westlake Village, CA, and introduced guests to foreverlily. A portion of the proceeds benefited the Golden Phoenix Foundation, started and run by best-selling author and creator of the new foreverlily fragrance (Jessica Alba and Dana Delaney are fans), Beth Nonte Russell. The Golden Phoenix Foundation works to end child abandonment throughout the world.

Photo: Sarah Horowitz
Master Perfumer Sarah Horowtiz-Thran

GoodTrueBeautiful,Inc. founder, Beth Nonte Russell created foreverlily, the fragrance, in collaboration with master perfumer Sarah Horowitz-Thran. The result, was the beautifully protective and meditative blend of foreverlily.

“Sarah's intuitive, non-formulaic approach to fragrance development makes her sought after both by individuals as well as niche and emerging brands fragrances that are truly one-of-a-kind.”

Copy courtesy of LA-Story.com

Image of Beth Russell meditating Image of girl with seashell

Founded by author Beth Nonte Russell, Good True Beautiful, Inc. (My GTB life) is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.