Mickey Fine Launches foreverlily
May 6, 2010 | Beverly Hills, CA
Mickey Fine Pharmacy & Grill in Beverly Hills hosted a launch party on May 6 for the foreverlily fragrance, as the first location in the LA area to carry it. Guests were not only treated to the fragrance and book but also got to meet 5 beautiful girls who were all adopted from China.

A Beverly Hills landmark, Mickey Fine is the only original pharmacy with a soda fountain in all of Los Angeles. Current owners, Jeff and Gina Gross, are the proud parents of 3 adopted daughters from China. In fact, they were just in China last month to adopt their third named Mia. When Gina met Beth Nonte Russell in January and heard about the foreverlily fragrance and Golden Phoenix Foundation, she knew she wanted to get involved. So she started selling the fragrance at 4 of the 7 Mickey Fine locations in Los Angeles and offered to have an official launch party. She and Jeff went even further to get involved by donating a portion of all Mickey Fine sales that evening to the Golden Phoenix Foundation.
The 3 Gross daughters, Danielle, 11, Sidney, 9, and Mia, 1, were introduced to Lily and Jaden Russell and they immediately became friends. It seems the Chinese bond travels a long way!! Guests feasted on traditional Chinese food like egg rolls, fried rice and Chinese chicken salad as well as the world famous Mickey Fine milkshakes. And for dessert - a cake in the shape of the foreverlily fragrance bottle, provided by Hansen's Cakes in Beverly Hills, a seventh generation bakery!!
- For more information about Mickey Fine Pharmacy & Grill, please visit www.mickeyfine.com.
- For more information about Hansen's Cakes, please visit www.hansencakes.com.
Danielle Gross & Lily Russell
Sidney Gross, Danielle Gross, Lily Russell, Jaden Russell
Beautiful foreverlily display
Can you believe that's a cake?
