GoodTrueBeautiful, Inc.

Mickey Fine Launches foreverlily

May 6, 2010 | Beverly Hills, CA

Mickey Fine Pharmacy & Grill in Beverly Hills hosted a launch party on May 6 for the foreverlily fragrance, as the first location in the LA area to carry it. Guests were not only treated to the fragrance and book but also got to meet 5 beautiful girls who were all adopted from China.
Mickey Fine Photo

A Beverly Hills landmark, Mickey Fine is the only original pharmacy with a soda fountain in all of Los Angeles. Current owners, Jeff and Gina Gross, are the proud parents of 3 adopted daughters from China. In fact, they were just in China last month to adopt their third named Mia. When Gina met Beth Nonte Russell in January and heard about the foreverlily fragrance and Golden Phoenix Foundation, she knew she wanted to get involved. So she started selling the fragrance at 4 of the 7 Mickey Fine locations in Los Angeles and offered to have an official launch party. She and Jeff went even further to get involved by donating a portion of all Mickey Fine sales that evening to the Golden Phoenix Foundation.

The 3 Gross daughters, Danielle, 11, Sidney, 9, and Mia, 1, were introduced to Lily and Jaden Russell and they immediately became friends. It seems the Chinese bond travels a long way!! Guests feasted on traditional Chinese food like egg rolls, fried rice and Chinese chicken salad as well as the world famous Mickey Fine milkshakes. And for dessert - a cake in the shape of the foreverlily fragrance bottle, provided by Hansen's Cakes in Beverly Hills, a seventh generation bakery!!

Danielle Gross & Lily Russell

Sidney Gross, Danielle Gross, Lily Russell, Jaden Russell

Beautiful foreverlily display

Can you believe that's a cake?

Image of Beth Russell meditating Image of girl with seashell

Founded by author Beth Nonte Russell, Good True Beautiful, Inc. (My GTB life) is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.