GoodTrueBeautiful, Inc.

2009 GLAAD Media Awards

April 18, 2009 | Los Angeles

Photo: Jessica Alba

Jessica Alba enjoys foreverlily fragrance with Beth Nonte Russell.

Photo: Dana Delaney

Dana Delaney and Tuc Watkins show off foreverlily fragrance.

Thanking nominees, winners and presenters for their ongoing support of the GLAAD Annual Media Awards , Beth Nonte Russell, author of "Forever Lily", handed out pre-launch bottles of foreverlily, the fragrance, and "Forever Lily", books in the backstage lounge hosted by GBK productions.

Jessica Alba, Dana Delaney, and a host of others enjoyed getting a sneak peak at foreverlily, the fragrance, prior to its Mother's Day launch.

Photo: Cast of Greek

The cast of ABC Family's Greek add foreverlily to the curriculum.

Photo: Bill Paxton

Bill Paxton shows "Big Love" for the launch of the foreverlily fragrance.

Photo: Cheyenne Jackson

Cheyenne Jackson shows "Glee" for foreverlily.

Photo: Bruno Tuniolo

Judge on ABC's Dancing with the Stars, Bruno Toniolo gives foreverlily two thumbs way up.

Photo: Coco Peru

Miss Coco Peru surprises everyone with the new foreverlily fragrance.

Photo: Thea Gill

Thea Gill shows off the new foreverlily fragrance at the 2009 GLAAD Awards.

Photo: Marc Cherry

Marc Cherry smiles for foreverlily.

Photo: Rachel True

Director Patrik-Ian Polk and Actress Rachel True pose with foreverlily.

Photo: Nichelle Nichols

Nichelle Nichols discovers foreverlily.

Photo: Marc Cherry

Iconic fashion designer Randolph Duke and partner support the inspirational story behind the foreverlily fragrance.

Photo: Rachel True

Alec Mapa bonds with foreverlily as he prepares to adopt his first child.

Photo: Ilene Chaiken

Ilene Chaiken, can't keep her hands off foreverlily fragrance and the story that inspired it all.

GLAAD photos Courtesy of GBK Productions

Image of Beth Russell meditating Image of girl with seashell

Founded by author Beth Nonte Russell, Good True Beautiful, Inc. (My GTB life) is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.