GoodTrueBeautiful, Inc.

Fashion's Night Out at Henri Bendel

September 10, 2009 | New York

Beth Nonte Russell and Henri Bendel team up on Fashion's Night Out to Bolster Commerce in NYC...and Help End Child Abandonment While They're at it.
Henri Bendel Fifth Ave| New York City | 9/10/09
Beth Russell Photo

Best-selling author, advocate and creator of foreverlily fragrance, Beth Nonte Russell, joined forces with Henri Bendel to provide the ultimate shopping experience during the first ever Fashion's Night Out September 10, 2009. Touted as the "A Global Celebration of Fashion," thousands of New York's glamour girls from East to West sides stormed the streets announcing they have a passion for fashion and are beguiled by beauty. Henri Bendel showcased foreverlily as one of the newest fashion accessories for them.

Signed, special edition versions of foreverlily and copies of "Forever Lily" were sold at the event and Russell was on hand to greet guests. Buzz of the fragrance's participation traveled up and down Fifth Avenue garnering excitement from downtown hipsters wanting something one-of-a-kind to new moms from the Upper East Side wanting a purchase that makes a difference.*

*A portion of the proceeds from the sale of foreverlily benefit the Golden Phoenix Foundation- also founded by Russell- that aims to end child abandonment worldwide.

Photo: Russell signing foreverlily width=

Russell signing foreverlily

Photo: The Golden Phoenix Foundation's story

The Golden Phoenix Foundation's story

Photo: Forever Lily the book

Forever Lily the book shared the spotlight

Photo: Teen talk with Beth Nonte Russell

Teen Regan Kology shares with Beth Nonte Russell

Photo: Jill Liebmann with Beth Nonte Russell

Jill Liebmann with Beth Nonte Russell

Photo: Sandy Welch with Beth Nonte Russell

Sandy Welch with
Beth Nonte Russell

Photo: The foreverlily fragrance bar was busy

Sophie Sitar at the busy foreverlily fragrance bar

Photo: Russell greeting guests

Gail Kology and Beth Nonte Russell connect over foreverlily

Photo: More to come from foreverlily

More to come from foreverlily

Photo: It's beautiful! It opens just like a jewelbox.

"It's beautiful! It opens just like a jewelbox."

Russell places a bottle just so

Russell places
a bottle just so

Photo: Catherine Pope and Courtney O'Neill from AAM Management

Catherine Pope and Courtney O'Neill
from AAM Management

Russell places a bottle just so

Russell places
the finishing touch

Henri Bendel Logo
GoodTrueBeautiful and foreverlily logo
Golden Phoenix Foundation Logo
Image of Beth Russell meditating Image of girl with seashell

Founded by author Beth Nonte Russell, Good True Beautiful, Inc. (My GTB life) is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.