GoodTrueBeautiful, Inc.

The Golden Charitable Giving Event

January 14 & 15, 2010 | Beverly Hills

Golden Charitable Giving Event

foreverlily was selected to be one of the premier products presented at this event prior to the Golden Globes Awards. Invited celebrities created gift bags from the products shown at the event, then auctioned them to benefit their chosen charity.

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Fashion's Night Out at Henri Bendel

September 10, 2009 | New York

Fashion's Night Out

Beth Nonte Russell and foreverlily are hosted by Henri Bendel to celebrate Fashion's Night Out, the kickoff event to New York Fashion Week in partnership with Vogue, CFDA and the City of New York.

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Fragrance & Fundraising Event

August 8, 2009 | Los Angeles

Sarah Horowitz Fragrance Event

Sarah Horowitz, famed perfumer whose creations are worn by the likes of Jennifer Garner and Jessica Biel, opened her new artisan perfume blending bar in Westlake Village, CA, and introduced guests to foreverlily. A portion of the proceeds from the event benefitted the Golden Phoenix Foundation.

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2009 Matrix Awards

April 27, 2009 | New York

Matrix Awards 2009

foreverlily, Exclusive Fragrance Sponsor of New York Women in Communication's Annual Matrix Awards - "Women Who Change the World." —emceed by Meredith Vieira

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2009 GLAAD Media Awards

April 18, 2009 | Los Angeles

Glaad Awards 2009

Jessica Alba, Dana Delaney, and a host of others as they enjoyed getting a sneak peek at foreverlily, the fragrance, which launches on Mother's Day.

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Image of Beth Russell meditating Image of girl with seashell

Founded by author Beth Nonte Russell, Good True Beautiful, Inc. is a lifestyle brand created to inspire, encourage and celebrate what is good, true and beautiful in life. It's first product line is a fragrance inspired by Russell's powerful memoir, "Forever Lily," about the unexpected adoption of her daughter from China. Future brand extensions include ancillary products, meditation CDs, apparel, jewelry and accessories. A portion of proceeds from all GoodTrueBeautiful, Inc. products benefit the Golden Phoenix Foundation, whose mission is to end child abandonment worldwide.