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foreverlily Stars at Beverly Hills Launch

Mickey Fine Pharmacy & Grill in Beverly Hills hosted a launch party on May 6 for the foreverlily fragrance, as the first location in the LA area to carry it. Guests were not only treated to the fragrance and book but also got to meet 5 beautiful girls who were all adopted from China.

On May 1 & 2, Epcot Guests at Walt Disney World Resort in Orlando were introduced to a popular new fragrance called foreverlily, at the merchandise shop in the China Pavilion, Yong Feng Shangdian. They also met best-selling author, Beth Nonte Russell, and celebrity perfumer, Sarah Horowitz-Thran, who collaborated to create the intoxicating Oriental fragrance.

foreverlily DC Debut

Apres Peau hosted the official Washington, DC, launch of the foreverlily fragrance with an evening party. The store at 14th and K Streets in downtown DC welcomed Beth Nonte Russell, her family and friends and the amazing fragrance she created.

In a scene reminiscent of the self-funded independent film being recognized in a category of big-budget blockbusters, foreverlily was announced as one the Top 10 finalists for The Fragrance Foundations' esteemed Fifi Award at the awards annual nomination breakfast held at the New York Mandarin Oriental Hotel in April. foreverlily was recognized for excellence in the Best Packaging category, alongside the likes of Prada, Marc Jacobs, Narciso Rodriguez and Brooks Brothers.

Beth Nonte Russell was the featured speaker at the March meeting of the Gibbes, etc. group, an organization of Kiawah Island women that supports the Gibbes Museum of Art in Charleston.

foreverlily was selected to be one of the premier products presented at this event prior to the Golden Globes Awards. Invited celebrities created gift bags from the products shown at the event, then auctioned them to benefit their chosen charity.

Beth Nonte Russell and foreverlily are hosted by Henri Bendel to celebrate Fashion's Night Out, the kickoff event to New York Fashion Week in partnership with Vogue, CFDA and the City of New York.

Sarah Horowitz, famed perfumer whose creations are worn by the likes of Jennifer Garner and Jessica Biel, opened her new artisan perfume blending bar in Westlake Village, CA, and introduced guests to foreverlily. A portion of the proceeds from the event benefitted the Golden Phoenix Foundation.

foreverlily, Exclusive Fragrance Sponsor of New York Women in Communication's Annual Matrix Awards - "Women Who Change the World." —emceed by Meredith Vieira

Jessica Alba, Dana Delaney, and a host of others as they enjoyed getting a sneak peek at foreverlily, the fragrance, which launches on Mother's Day.